Our values
Our corporate values form the foundation of our daily actions. They provide guidance, ensure quality, and shape the way we work together, both within the company and in our interactions with customers and partners. As an independent family business, we stand for reliability, responsibility, and innovation. On this page, we present the principles that define and guide us.
Our company follows unique principles. This makes us unmistakable. These principles are the common thread that guides us into a successful future. Our values form the basis of our success. With an open heart and open horizon, they guide us in our decisions and define us.
We insist on sustainable operations in all areas of our business. When we mention sustainability, we mean three pillars, namely economy, ecology and social responsibility. We are aware that climate change is a reality affecting everyone. We make our decisions therefore from the viewpoint of future generations and we ask ourselves what kind of world is it that we want to leave for them. Conscious decisions about the use of resources and support for charitable institutions are a given.
As an independent family business, our focus is future-oriented. We have the freedom to plan and act for the long term. Our vision for the future is a continued business reliance on a high level of vertical integration and our Made in Germany stamp of quality.
Change does not necessarily mean better. But if something has to get better, it has to change. That is why we are hard at it, working on the continuous improvement of our products, processes and structures. In doing so, we are able to expand our knowledge, our skills and our efficiency. Flexibility and adaptability are important parts of our culture and they will ensure our corporate viability into the future.
To this end, our investment in research and development is higher than average. We offer our customers worldwide both innovative standard products and tailor-made, customer-specific solutions at an internationally competitive level. We are known for care, speed and flexibility in product development, but we are also known for our precision and reliability in the entire delivery process. Today’s successful delivery copperfastens that of tomorrow.
A fair price-performance ratio and value for the money is what we offer.
We continuously improve our core skills. This is how we create a foundation for identifying and expanding into new markets. In doing so, we always pay close attention to that balance between innovation and productivity gains. In addition to our expertise in electrostatics, surface cleaning and direct thermal joining, we are always open to new areas of business.
People are at the core of all our efforts. Good interpersonal relationships are not only the foundation of our family business, but also shape our daily work routines. We both support and challenge our employees, relying on trust, credibility and reliability in our daily work. The company’s policy is one of delegating responsibilities, enabling every individual member of staff to develop fully his or her skills within our business. Upfront and transparent communication is particularly important to us from our guiding principles to a style of open door management. Any newcomer will find us practising this open and honest communication with our customers, business partners and suppliers.
Our innovative, reliable and high-quality solutions make our customers' lives ever more pleasant, safe and functional. We are able to advise on complex problems and able to find cost-efficient solutions. Thanks to our proven business structure, we can guarantee flexibility and reliability in our manufacturing processes … where the customer really is King.
Fairness, loyalty and honesty shape our attitudes and characterise our business policy. We reject any form of corruption in our business practice. Complying with the laws, public policies and statutory provisions are a must. We see diversity, regardless of origin, religion or gender, as an opportunity to improve our performance on a continuous basis. The fundamental rights enshrined in the Basic Law of the Federal Republic of Germany are of particular importance to us. We think and we act globally.
We value good design. It gives shape to our ideas, conveying a message, creating identity. Corporate design is an essential part of our business identity. It is the face of our company and includes everything that is observable by us and others.
Quality, being our company’s goal, is always the result of intense deliberation. High quality standards, in addition to speed and reliability in our deliveries, are an essential given for our customers. The term ‘quality’ is a challenge accepted by all our employees on a daily basis, making our products and services the backbone of our company's continued success.
